商业计划书模板,英文

发布时间:2017-01-11 来源: 商业计划 点击:

篇一:英文商业计划书模板

英语商业计划书(Business Plan)

第一讲:概述

第二讲:现状分析

第三讲:目标确定

第四讲:组织结构

第五讲:产品分析

第六讲:市场分析

第七讲:市场策略

第八讲:生产分析

第九讲:财务分析

第十讲:附件

第一讲:概述(executive summary)

概述是整个商业计划的第一部分,相当于整个商业计划的浓缩,使整个商业计划的精华所在。一般将概述放在最后书写,页数应控制在2页以内。

概述应包括的基本内容有:

企业的宗旨,例如:

In 2007, ABC Corporation was created to...

Now, ABC Corporation is at a point where…

背景介绍,例如:

For many years people have…

The condition of the industry today is such that…

产品或服务及市场竞争情况,例如:

We have just completed the development of S30 – a novel

and proprietary construction tool

Compared to competitive products, our s30 can…

企业目标,例如:

Our objective, at this time, is to propel the company into a

prominent market position. We feel that within 5 years ABC

Corporation will be in a suitable condition for further

expansion, an initial public offering or profitable acquisition.

To accomplish this goal we…

管理团队和管理组织,例如

Our management team consists of 5 men and women

Whose backgrounds consist of 10 years of marketing with…

市场策略,例如:

The fundamental thrust of our marketing strategy

consists of…

财务状况和计划,例如:

In 5 years we will have… and our investors will be

able to…

结论,例如:

ABC Corporation enjoys an established track-record of

excellent support for our customers. Their expressions of

satisfaction and encouragement are numerous, and we

intend to continue our advances in the…

第二讲:现状分析(present situation)

这部分尽可能简明扼要而又全面地介绍公司的情况,以及公司所在行业的信息。

市场环境,例如:

The marketplace has been stagnant for 2 years. We are

poised now to…

产品或服务,例如:

The present stage of S30 is in the design stage.

产品生命周期,例如:

Our current product line is…

价格和利润,例如:

Current prices are… and profits are…

客户,例如:

Current customers are using our… for…

销售渠道,例如:

We have service centers, retailers, manufacturer’s

representatives…

管理团队情况,例如:

Most of our management is in place, however, we require a

production manager to complete our team.

财务状况,例如:

Current cash available is….

第三讲:目标确定(objectives)

企业目标是企业使命和指导方针的具体化和数量化,它反应企业在一定时期内经营活动的方向和所要达到的水平。企业目标的实现时间较长,一般为三到五年或者更长时间。好的企业目标具有总体性、与外部环境联系密切、有很大的激励作用、切实可行等特点。

企业的基本目标,例如:

The primary objectives of our organization are to:

A

B

C

投资收益率(ROI),例如:

Based on a XXX% market share for our XXX product by

20XX, we estimate our return on investment to be XXX%.

财务目标,例如:

Last Year This Year Next Year

Sales

$ Volume

Unit Volume

% Increase/Decrease

Share of Market

Gross Profit

Manufacturing

Fully Burdened

Marketing Expenses

Advertising

Sales Promotion

Trade Allowances

Other

欲计将来增长、改进的目标,例如:

Other objectives we have set for ourselves include XXX.

We expect to replace (competitive/existing products or

services) by XXX% by 20XX.

We plan to add XXX (retailers, distributors, service centers)

per month/year and we will have a total of XXX (retailers,

distributors) by 20XX.

第四讲:组织结构(management)

投资者考察企业时,管理是最为重要的因素。没有一支优秀的管理团队和有效的组织模式,科技成果不可能和资本很好结合创造现实的生产力。一般需要介绍的管理人员有:总裁、常务副总裁、人事部总监、营销副总裁、财务副总裁、生产部总监。对每一位关键人员用文章一个段落的篇幅进行描述就可以。介绍组织结构时要注意以下问题:

1.主要管理人员和专业人员的发展路径是怎样的?他们具有哪些技能?

2.公司未来的组织机构是怎样的?

3.谁将成为部门领导者?

4.在哪些领域的管理应该加强?

5.报酬机制如何?

团队结构介绍,例如:

Of the XXX people who make up the development staff,

there are XXX founders who hold the following positions:

XXX, President

XXX, Vice President of Finance

XXX, Vice President of Marketing

XXX, Vice President of Sales

XXX, Vice President of Engineering

XXX, Vice President of Research

XXX, Vice President of Operations

XXX, Director of Marketing

XXX, Manager XXX Development

XXX, Corporate Attorney

管理人员描述,例如:

XXX, President

XXX Degree, University of XXX

XXX’s professional experience includes many different

areas in the XXX industry.

人力资源需求,例如:

(Company) development team recognizes that additional

staff is required to properly support marketing, sales,

research, and support functions.

第五讲:产品分析(the product/service)

产品介绍应包括以下内容:

1.产品名称

2.性能及特性

3.产品所处的生命周期

4.产品的市场竞争力

5.产品的研究和开发过程

6.发展新产品的计划和成本分析

7.产品的市场前景预测

8.产品的品牌和专利

此外,还要从顾客和投资者角度出发回答下面的问题:

1.顾客希望企业的产品能解决什么问题,顾客能从企业的产品中获得什么好处?

2.企业的产品与竞争对手的产品相比有哪些优缺点,顾客为什么会选择本企业的产品?

3.为什么用户会大批量地购买企业的产品?

4.本公司能提供哪些购买便利?

5.企业为自己的产品采取了何种保护措施,企业拥有哪些专利、许可证,或与已申请专利的厂

家达成了哪些协议?

6.为什么企业的产品定价使企业产生足够的利润?

介绍产品,例如:

This capability for XXX is a unique feature enjoyed by

(Company) and our customers.

专利保护,例如:

Our product(s) is protected under the following:

产品价格优势,例如:

Regarding cost savings (product/service) will save our

customers money in terms of XXX.

产品测试,例如:

Completed tests have shown that XXX (results).

产品特性描述,例如:

XXX is another powerful feature. This includes XXX.

XXX saves a tremendous amount of time when XXX.

第六讲:市场分析(market analysis)

这部分内容包括行业分析、市场分析和竞争分析。行业分析包括企业所在行业概述、对行业发展方向的预测、对驱动因素的分析。市场分析的核心内容是在市场细分的基础上确定目标市场。要让投资者了解市场的规模有足够大的赢利空间和发展空间;知道市场有良好的发展前景,即所确定的目标市场在未来将会长生不衰。竞争分析中要对全部竞争产品及竞争厂家作出描述与分析。尤其要分析这些竞争对手所占有的市场份额、年销量与销售收入,以及他们的财务实力。此外还要对自己产品所具有的优势作分析,对未来市场变化趋势作预测。

介绍目标顾客购买的原因,例如:

It is easy to understand why the principal buying motives

are XXX because XXX.

篇二:商业计划书英文模版

Confidential

Confidentiality

This business plan is the property of the Company and is considered to be strictly confidential. It contains information intended only for the person to whom it is transmitted. With receipt of this plan, recipient acknowledges and agrees that: i) in the event recipient does not wish to pursue this matter, this document will be returned, at the address listed above as soon as possible; ii) the recipient will not copy, fax, reproduce, divulge, or distribute this confidential plan, in whole or in part, without the expressed written consent of the Company; iii) all of the information herein will be treated as confidential material with no less care than that afforded to your own company confidential material.

This Business Plan contains forward-looking statements which involve risks and uncertainties. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of certain factors, including those set forth under "Risk Factors" and elsewhere in this Business Plan.

__________________________________________________________________________ Confidential and Proprietary1 / 16

EXECUTIVE SUMMARY .................................................................................................................... 3

MISSION STATEMENT ....................................................................................................................... 4

INDUSTRY AND MARKETPLACE ANALYSIS .............................................................................. 5 DESCRIPTION OF THE INDUSTRY AND MARKET ..................................................................................... 5 CUSTOMERS AND MARKET SEGMENTATION .......................................................................................... 5 COMPETITION ........................................................................................................................................ 5 THE BUSINESS OPPORTUNITY ............................................................................................................... 6

THE INNOVATION – PRODUCT OR SERVICE DESCRIPTION ................................................ 7 OVERVIEW OF THE PRODUCT OR SERVICE ............................................................................................. 7 PRODUCT BENEFITS .............................................................................................................................. 7 TECHNOLOGY ........................................................................................................................................ 7 PRODUCT COMPARISON ........................................................................................................................ 7 FUTURE PRODUCT ROADMAP ................................................................................................................ 7

THE BUSINESS STRATEGY .............................................................................................................. 8 THE BUSINESS STRATEGY ..................................................................................................................... 8 METHODS OF DOING BUSINESS ............................................................................................................. 8 FUTURE OPPORTUNITIES ....................................................................................................................... 8

MARKETING AND SALES ................................................................................................................. 9 MARKET RESEARCH .............................................................................................................................. 9 MARKETING PLAN ................................................................................................................................. 9 TARGET MARKETS ................................................................................................................................ 9

RESEARCH AND DEVELOPMENT ................................................................................................ 10

OPERATION / MANUFACTURING ................................................................................................ 11

MANAGEMENT AND OWNERS(来自:WWw.xlTkwj.com 小龙文 档网:商业计划书模板,英文)HIP ............................................................................................... 12

FUNDS REQUIRED AND THEIR USES .......................................................................................... 13

FINANCES............................................................................................................................................ 14 ASSUMPTIONS ..................................................................................................................................... 14 SALES FORECAST ................................................................................................................................ 14 OPERATING EXPENSES ........................................................................................................................ 14 PROFIT & LOSS .................................................................................................................................... 14 CASH FLOW ......................................................................................................................................... 14 NPV AND BREAK EVEN POINT ............................................................................................................ 14 BIBLIOGRAPHY…………………………………………………………………………………..…15

APPENDICES ...................................................................................................................................... 15

__________________________________________________________________________ Confidential and Proprietary2 / 16

(2-3 pages)

The purpose of this section is to provide a short introduction to the company and clearly define the unique competencies of the company, which will ensure its success.

This section should include the following:

? A summary of the mission statement & the vision.

? Company background (if relevant) including date of establishment, financial and marketing achievements etc.

? Industry and Market Summary.

? The Business Opportunity.

? A summary of the Innovation.

? Business Strategy summary.

? Marketing and Sales.

? Research and Development.

? Operations/ Manufacturing.

? Management and Ownership.

? Funds Required.

? Financial Summary.

__________________________________________________________________________ Confidential and Proprietary3 / 16

(1-3 page)

The purpose of this section is to provide the mission and vision of the company.

This section should include:

? Who we are

? What we do (product/service)

? How we do it (technology)

? For whom we do it (customer segment, needs)

? Vision

? Company background (if relevant) including date of establishment, financial and marketing achievements, etc.

__________________________________________________________________________ Confidential and Proprietary4 / 16

篇三:商业计划书模板---英文版

精编资料

商业计划书模板---英文版BUSINESS PLAN TEMPLATEBUSINESS PLAN[My Company]123 Main

StreetAnytown, USA 10000123-4567[Your Name][DATE]TABLE OF CONTENTS...

商业计划书

商业计划书模板---英文版

BUSINESS PLAN TEMPLATE

BUSINESS PLAN

[My Company]

123 Main Street

Anytown, USA 10000

123-4567

1

[Your Name]

[DATE]

2

TABLE OF CONTENTS

Executive Summary .......................................................................................................................................... 1

Management ..................................................................................................................................................... 2

[Company] History ............................................................................................................................................. 5

[Product/Service] Description ............................................................................................................................ 7

Objectives.......................................................................................................................................................... 9

Competitors ..................................................................................................................................................... 10

Competitive Advantages ................................................................................................................................. 11

Innovation ........................................................................................................................................................ 13

Pricing ............................................................................................................................................................. 14

Specific Markets .............................................................................................................................................. 15

Growth Strategy .............................................................................................................................................. 16

Market Size and Share .................................................................................................................................... 17

Targeting New Markets ................................................................................................................................... 18

Location ........................................................................................................................................................... 19

Manufacturing Plan ......................................................................................................................................... 20

Research & Development ............................................................................................................................... 21

Historical Financial Data ................................................................................................................................. 22

Proforma Financial Data ................................................................................................................................. 23

Proforma Balance Sheet ................................................................................................................................. 26

Cost Control .................................................................................................................................................... 27

Effects of Loan or Investment ......................................................................................................................... 28

Attachments .................................................................................................................................................... 29

3

Executive Summary [My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions:

[Startup, growth] opportunities exist in [Product/Service].

The need for use of efficient distribution and financial methods in these overlooked markets.

[I/We] have several customers who are willing to place large [orders,contracts] within the next three months.

Several other prospective [customers/clients] have expressed serious interest in doing business within six months. [I/We] previously owned a company that was active in the widget markets. Over the past few years I spent much time studying ways to improve overall performance and increase profits. This plan is a result of that study. The basic components of this plan are:

<Product>

1. Competitive pricing

2. Expand the markets

3. Increased advertising

4. Lower our unit costs,

5. Thereby achieving higher profits.

<Service> 1. Sign contracts

2. Increased advertising 3. Increase office staff

To this end, [I/we] need investment from private individuals and/or companies. A total of $XXX is

being raised which will be used to finance working capital, plant and equipment. The company will be incorporated and common stock issued to investors. The company will be run as a [proprietorship, partnership, corporation].

Financial Goals Sales Net Income Earnings per

share

Year 1 $25,000 .01 Year 2 $250,000 .12 Year 3 $375,000 .14

1

Management

[Name] [Title]??[Experience]??Sales growth from zero to $1,000,000 in five years.??Led market in market share - 30%.

Formulated advertising budgets & campaigns.

Pioneered new distribution channels. Established national sales force.

Established national repair & service centers.

Brought new and innovative products to the market.

Designed point-of-purchase materials.

[Education}

University of Boston

Boston, MA

B.A. - Computer Sciences

President

John Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990. Mr. Doe was the founder and Chief Executive Officer of the original operating company known as Random Excess, Inc. He has had experience in the widget field with his own firm, John Doe Co., of Oshkosh (Wisconsin), from 1980 to 1987. This firm was sold to FatCat Widgets, Inc. in 1987. Mr.2

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